5 Product Launches That Have Grabbed Consumer Attention

Unique ideas with eye-grabbing packaging

Whether you’re an established brand or a startup launching to market, it’s hard to get noticed when there’s already so much choice out there.

Let’s presume your new product is genuinely useful, entertaining, informative or beautiful. How do you tell the world about it? Brands and cultural creators are playing with unexpected formats to generate buzz around their launches. Here is a list of those worthy of your attention.

Glossier Play

Earlier this year, Glossier sent the beauty industry into a spin by sending out a cryptic email to subscribers announcing the launch of Glossier Play.

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