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As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging. There are generational factors to consider, emerging opportunities to explore and new hurdles to jump along the path to finding the right marketing mix.
To complicate things further, every new year seems to bring a host of new opportunities worth exploring. To help, we’ve whittled down our list of trends to watch to five key points all performance marketers will want to pay attention to in 2022.