Performance Marketing

5 Mobile Ad Players That May Be Acquisition Targets

Location, rich media and video players look lucrative

By Lauren Johnson

July 13, 2015

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give it access to more data and better targeting tools. But industry players said there are other mobile companies up for grabs.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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