5 Mistakes Companies Are Making in Digital

Opinion: Pay for play is not only lame but very transparent to those consuming content

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Here are five mistakes brands are making and how to fix them:

Stop focusing on major markets

There are more than 320 million people in the U.S., and about 5 percent of them have access to experiential marketing projects. This a lot to leave on the table when experiential has proved to be the most efficient and expedient way to reach consumers in the sharing economy.

As we’ve become more digital as a society, we’ve shared culture much faster than ever before.

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