Direct Mail Marketing

5 Messaging Tricks to Drive Direct Mail Response

Headshot of Summer Gould
By Summer Gould

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them.

Your design grabs attention, but does your mail piece drive enough response? So what can you do differently to increase your response rates? Sending your pieces to the right people is No. 1; but, your messaging is very important, too.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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