5 Integral Components of a New-Wave B-to-B Marketing Strategy

The future centers around partnerships, mar tech and data-enhanced creative

Most business-to-business organizations have barely reached the starting gate of their digital transformation, much less the finish line, and getting there won’t happen overnight. A recent survey by Accenture Interactive found that while 90 percent of b-to-b sales executives now believe digitally-driven customer experience is crucial to their companies’ strategic priorities, most b-to-b marketers only feel on par with their competitors in what they deliver.

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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.