Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive great engagement and better-than-average return on investment for a marketer, brand or agency.
Instagram has been growing since it was first launched eight years ago. As we can see from the following graph shared with us by Statista , the Facebook-owned photo- and video-sharing network reached a milestone of 1 billion monthly users in June.
This is an impressive number and, when it comes to marketing, impressive numbers are great.