5 Gum Uses 3D Generator To See How Facebook Fans React To New Flavor

The latest craze in movies and TV seems to be the resurrection of 3D, and now Wrigley’s 5 Gum is bringing a taste of the third dimension to Facebook. To promote its latest flavor, React, 5 Gum has developed an application that allows you to create your own image scape, with your keystrokes determining the shapes and patterns that drift across your screen. You can then share your creations with Facebook friends by inviting them to view a gallery of screen shots that can be seen in 3D or 2D.

A dedicated tab on the 5 Gum fan page shows a brief video and displays a link to the 5 React site where fans can find out if they’ve been chosen to receive a free pack of 5 React, a pair of 3D glasses and their unique code to unlock the React sensory experience.

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