5 Ecommerce Trends Everyone Should Pay Attention to in 2018

It’s a great time to be a consumer

Most of the trends coming next year are focused on making the consumer happier than ever. Getty Images

It’s hard to believe there’s anything to look forward to in 2018, but as the ecommerce wars heat up, there’s at least plenty to pay attention to.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.