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Retail marketing has been heavily impacted by the presence of social media, and other advances in the digital space. An infographic from MediaMath provides five trends every marketer should be aware of going into the holiday season.
- Digital to influence the majority of in store sales. This year 64 percent of retail sales will be influenced by the digital space by the end of 2015, and 78 percent of digital shoppers research purchases online before making in store purchases.