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Today you can buy a 12-pack of coconut water for $18, down from the usual price of $28, on Amazon. Best Buy is promoting a 43-inch Toshiba TV for $200, priced $150 cheaper than the regular price. As consumers scour retailers’ websites and stores for the best holiday deals, here are five digital stats that stand out about how consumers are shopping.
1. Cyber Monday frenzy
Adobe is crunching data on ecommerce transactions, tracking 80 percent of online transactions for the 100 largest retailers.