5 Copywriting Tips to Reduce Email Unsubscribes

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Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Consumers used words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as reasons why they unsubscribe. Today, I share five tips to reduce email unsubscribes.

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