5 Cognitive Biases CMOs Should Watch For When Making Decisions

Under mounting pressure for results, marketers repeatedly make these mistakes

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jake McKenzie of Intermark Group lays out the cognitive pitfalls that marketers under pressure may easily succumb to. Below, in his own words, he offers five lessons to help keep bias out of decision-making.