5 Brands Testing Foursquare’s New Ads
Promoted updates from Whole Foods, JCPenney, Hertz, Old Navy and Crunch Fitness
Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week. We’ve got examples from Whole Foods, JCPenney, Hertz, Old Navy and Crunch Fitness.
First, a quick tutorial on how the GPS-enabled promoted updates work. If downtown New Yorkers open the Explore tab on the Foursquare app while near an Old Navy, for example, they could receive a promoted $15 off special from the retailer that can be redeemed if they check in at a store in the vicinity. The ads platform also has similarities to paid search promotions. When users search for specials, a relevancy algorithm serves deals based on the users’ check-in history and whether they’ve “liked” the retailer.
Have a gander at how marketers are positioning creative and offers via Foursquare's nascent ads here.
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