5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food

Startups are responding to consumers' changing lifestyles and diets

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In June, Chai Mishra launched Movebutter, a small online grocery store with 300 products that promised shoppers more curated and high-quality choices than major grocery stores, which stock as many as 50,000. A month and a half later, the company had a waiting list of 120,000 people who wanted to place orders on its website.

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