5 Big Things Marketers Need to Know From Facebook's Developer Conference

Social giant unveils intriguing mobile and video innovations

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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile messaging and video.

Mark Zuckerberg, Facebook CEO, led off his keynote by revealing Share Sheet, which is designed to create more attractive, predictable and targeted mobile posts. In theory, brands should be able to transfer image-based information from their proprietary apps into Zuckerberg's social system.

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