5 best practices for great Facebook ad creative

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Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption “Like Us Now!” are (thankfully) coming to an end. Through numerous algorithm changes, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad.

This means that marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text.

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