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Do you pay attention to who is sharing, replying to and engaging with your tweets the most? Or the people you’re connected to within your industry, who have huge followings that hang on their every word?
Twitter can be a great tool for influencer marketing – building relationships with influential, targeted individuals or brands. Here are five reasons why you should consider seeking out and connecting with your own Twitter heavy-hitters:
1. Increase your reach
If you build strong relationships with influencers on Twitter, they might become fans of your brand and start spreading the word.