47 Million People Looked for Back-to-School Ideas on Pinterest in 2017

50 percent of U.S. college-aged students are on the network

The echoes of the July 4 fireworks are still fading, but Pinterest is already thinking about back-to-school ideas.

Pinterest said 47 million people search for back-to-school ideas on its network last year, adding that 80 percent of moms in the U.S. and 40 percent of dads are on its platform.

Overall, 90 percent of Pinterest users said they come to the site for ideas on products to purchase.

Pinterest said back to school is the second-largest shopping season of the year, with families spending $83.6

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