40% of Women in US, Canada, Want Web-based Car Sales by 2020

auto marketingAuto marketers are seeing a growing trend among women in the U.S. and Canada buying cars, but those consumers are still reporting they’re unhappy with the vehicle-buying process — despite more female drivers being on the road than men. So the messaging has to change, reflecting a more digital-savvy car-buying process, with easy financing via clickthroughs, according to research announced on Thursday.