40 Percent of This Demographic Will Use Voice to Shop This Holiday Season

As opposed to just 22 percent of consumers overall

Video/Editor: Josh Rios

For some consumers, holiday shopping is a labor of love. For others, it’s a chore they’d prefer to pawn off on someone else. Enter: the voice assistant.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.