40% of Likely Young Voters Say They Haven't Seen Any Political Ads

Exclusive survey finds older respondents are more likely to see campaign spots

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Television remains king of political advertising, according to new research from Adobe.

A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more likely you are to have seen a political ad—and that it’s more likely you saw that ad on television.

The reverse is true for younger voters, which could spell bad news for politicians campaigning to or relying on younger voters. The survey, which was conducted in September and October, found that many likely voters younger than 38 aren’t seeing political ads.

Nearly 40 percent of likely voters between the ages of 18 and 37 reported that they hadn’t seen any political advertising leading up to the Nov.



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