40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative

Plus, 8 more stats from Adobe's new survey

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Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobile apps or social media. Those findings arrived today from Adobe research—called the Adobe Consumer Email Survey—that surveyed 1,007 white-collar workers.

Additionally, half of consumers feel like marketers send too frequently.

Meanwhile, here are several other data points from Adobe that marketers ought to find interesting.

  • 20 percent are frustrated by having to wait for images to load.
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