40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative
Plus, 8 more stats from Adobe's new survey
The study shows the keys to strong e-messaging.
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Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobile apps or social media. Those findings arrived today from Adobe research—called the Adobe Consumer Email Survey—that surveyed 1,007 white-collar workers.
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