Social Pro Daily

4 Winning Strategies for Insurance Brands on Social

Opinion: Progressive got more mileage out of Flo than Nike did from LeBron James

How can insurance companies build meaningful connections with their audiences ? Enis Aksoy/iStock

By Darsana Vijay

May 14, 2018

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where many transactions lack a human touch?

Darsana Vijay
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