4 Winning Strategies for Insurance Brands on Social

Opinion: Progressive got more mileage out of Flo than Nike did from LeBron James

How can insurance companies build meaningful connections with their audiences ? Enis Aksoy/iStock

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where many transactions lack a human touch?