4 Website Design Mistakes and How to Fix Them

A website is your most important marketing tool, as it is often the key form of communication connecting you with your target audience. Without a user-friendly website, you’ll find it difficult to generate engagement, keep users on your site and facilitate conversions.

Certain websites need very unique elements in order to accommodate their users. An e-commerce brand with a strong offline presence may need to put more emphasis on a store locator than another brand might, and a service provider with a long lead customer base might need to focus more closely on content.

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