4 Ways Major League Baseball Hits a Home Run With Social Media

With the arrival of spring, the sounds of Major League Baseball reverberate everywhere: the crack of the bat, the smack of the ball, the roar of crowds filling stadiums ... and the constant hum emanating from MLB's social spaces.

With the arrival of spring, the sounds of Major League Baseball reverberate everywhere: the crack of the bat, the smack of the ball, the roar of crowds filling stadiums … and the constant hum emanating from MLB’s social spaces. America’s pastime is back in full swing.

In addition to being a $9 billion business and the nation’s pastime, MLB is a powerhouse on social, earning millions of followers across platforms such as Facebook, Instagram, Twitter, and Tumblr.

Recently,

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