4 Ways Brands Can Compete With and Utilize Amazon

Knowing how to use its channels will lead to success

Retailers find themselves having to navigate the digital sphere as well as Amazon as a competitor. Getty Images

As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon’s rise. The reality is that Amazon’s highly sophisticated, dynamic Marketplace has already defined the trajectory of ecommerce, and digital marketing is next on its list.

@Feedvisor Dani Nadel is the CMO and general manager for Feedvisor.