4 Ways Beacons Are Helping People Network at Cannes

Festival tests the technology for a 2nd year

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This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple Watch app.

The festival itself is testing out beacon technology in the official Cannes Lions app for the second year in row, upping the number of location-based devices set up around venues from fewer than 10 last year to 100.

The Cannes Lions app was created by Eventbase, which also powered beacons at this year's South by Southwest Interactive.

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