Amazon’s $13.7 billion purchase of high-end grocer Whole Foods is expected to be official on Monday. On Thursday, the Seattle-based ecommerce giant revealed that Whole Foods’ prices will come down noticeably because of its new parent, which sounds really bad for other grocery store chains.
We spoke with a handful of digital marketers to see what other kinds of effects an Amazon-powered Whole Foods would have on the competition.
Here are the four things we heard most often:
Other grocery stores’ tech may pale in comparison
“Amazon will only continue to enhance the Whole Foods shopping experience moving forward because the tech giant is always implementing and looking for new ways to combine digital commerce capabilities with the already strong brick-and-mortar presence of Whole Foods,” said Ed Kennedy, senior director of commerce at Episerver.