4 Trends in Content Marketing

New study says content marketing is the future.


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We know that content marketing is not really about content itself, that it’s becoming more powerful thanks to social networking, and that it can effectively serve to fill “gaps in ‘conversation’ when media coverage is slow.

We now know that content marketing is the future…which shouldn’t be TOO surprising given the fact that 89 percent of content marketers say it works.

The Content Council, described as “the leading organization for content marketers globally,” just released a survey conducted with AdAge that should please everyone involved

First, we have a definition of the practice:

“The discipline of creating content, on behalf of a brand, designed with specific strategy of influencing consumer behavior in order to drive quantifiable and profitable results.”

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