4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

Opinion: It could be a serious YouTube and Snapchat Discover competitor

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Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such as Boomerang and—perhaps most telling of all—announced a Beyoncé album release.

Despite its many pros, Instagram has often lacked the capability to help brands really tell their stories and captivate consumers. Many official company accounts only have one clickable link—the iconic #linkinbio.

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