4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

Opinion: It could be a serious YouTube and Snapchat Discover competitor

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Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such as Boomerang and—perhaps most telling of all—announced a Beyoncé album release.

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