4 Tips to Master Voice Search
Amazon Echo, Google Home and Apple’s Siri all have something in common that marketers need to know — they prompt voice search by consumers. Here are four tips to master voice search.
In a CMSWire post on Wednesday, Pierre DeBois says voice search is about more than keywords in paid search campaigns — it’s about what’s on the page. Marketers need to address their website content along with these tips:
Consider the Customer’s ‘Micro-moments’ of Need
Consumers have natural times they turn to their phones or other devices.
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