4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Trust in transparency, lean on data and more

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read “paid partnership with” on such posts.

The move came a couple months after the Federal Trade Commission sent 90 letters to social influencers for failing to adequately mark their posts as paid content.

Joel Wright, president and co-founder of influencer network #Hashoff, said marketers need advice after Instagram’s new rules, and he offered the following quartet of tips.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in