Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read “paid partnership with” on such posts.
The move came a couple months after the Federal Trade Commission sent 90 letters to social influencers for failing to adequately mark their posts as paid content.
Joel Wright, president and co-founder of influencer network #Hashoff, said marketers need advice after Instagram’s new rules, and he offered the following quartet of tips.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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