This holiday season, with estimates for online retail growth pegged at 18.5% and ecommerce shopping expected to top out at 35%, sellers stand to rake in over $180 billion over the next few months.
Walmart+, a direct competitor to Amazon Prime, has already locked in 11% of U.S. shoppers or 36 million total subscribers. They have become an online marketplace worth considering for advertisers that want to reach buyers beyond the walls of Amazon.
Each platform as an advertising medium is different. Here’s how advertisers should tailor their approach to each marketplace.
Keyword bidding
The most obvious difference between Amazon and Walmart is in how they handle keyword bidding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in