Performance Marketing

4 Things to Know Before Advertising on Walmart and Amazon

From keyword bidding to click attribution

walmart amazon
Consider sponsorship, bids and placements between the two giants. Walmart; Amazon

By Himanshu Jain

November 24, 2020

This holiday season, with estimates for online retail growth pegged at 18.5% and ecommerce shopping expected to top out at 35%, sellers stand to rake in over $180 billion over the next few months.

Himanshu Jain
Himanshu Jain is head of advertising at CommerceIQ.
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