4 Things to Know Before Advertising on Walmart and Amazon

From keyword bidding to click attribution

walmart amazon
Consider sponsorship, bids and placements between the two giants. Walmart; Amazon

This holiday season, with estimates for online retail growth pegged at 18.5% and ecommerce shopping expected to top out at 35%, sellers stand to rake in over $180 billion over the next few months.

Himanshu Jain is head of advertising at CommerceIQ.