The best way to survive a brand crisis is to start planning before the crisis hits.
Get your plans in order
Each crisis may come as a surprise, but your response should not be. Smart organizations have a crisis management plan in place that involves every aspect of the organization—including HR, legal and technical.
“Ninety-five percent of the crises I’ve seen in my 30-plus year career could have been completely preventable with advance planning,” says Jonathan Bernstein, president of Bernstein Crisis Management.
That plan should also include media training for executives, pre-approved responses for public relations and social media, and regular tabletop exercises.