4 SMB Tips for Gaining Email Opt-ins

Many times, small- to mid-size business marketers spend more time getting visitors to their sites than optimizing the pesky details like the email opt-in boxes, writes Lindsey Anderson.

Anderson owns Idaho Falls, Idaho-based Web design firm Web Impakt and the blog One-Click Lindsey, where she posted four tips marketers can use to improve their email address opt-in boxes.

She also posted this clip on YouTube on Thursday.

For the written version, check out Anderson’s tips here:

  • Have a Headline.
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