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Marketers often have a spectrum of goals for their Facebook pages. From growing awareness to converting Fans into email subscribers, many marketers make progress on each of these goals by focusing on a strategy of building overall community engagement. To aid in this goal, here are four key ways to improve overall Facebook engagement and a great way to calculate average engagement.
1) Look to the Industry Standard
It can be helpful to use the industry standard to gain a sense for where one fits in the big picture when validating strategy, looking for inspiration or advocating for change internally.