4 Reasons Why Retail Isn't Quite Ready for Voice Assistants Yet

There are too many obstacles facing consumers and brands

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Many speculate that with the increasing adoption of Amazon Echo and Google Home devices, voice ordering is the next preferred channel for buying goods. One report from OC&C Strategy Consultants even claims voice shopping will reach $40 billion by 2022 in the U.S. alone.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in