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4 Reasons Emotional Data Is Key for Building Brand Loyalty

Study shows importance of genuine connections and healthy boundaries

emotional-data-CONTENT-2019 — 58% of consumers cite 'love,' happiness and adoration to describe how they feel about their favorite brands.Getty Images

Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase.

That’s according to a new study from Deloitte Digital on how emotions impact long-term customer loyalty.

Here are the top takeaways:

1. Love equals loyalty

Based on a survey of 1,000 consumers, Deloitte found emotional factors are key to building an audience of loyal, enthusiastic customers. In fact, 58% of participants cited feelings like “love,” happiness and adoration to describe how they feel about their favorite brands.