4 Reasons Emotional Data Is Key for Building Brand Loyalty

Study shows importance of genuine connections and healthy boundaries

58% of consumers cite 'love,' happiness and adoration to describe how they feel about their favorite brands. Getty Images

Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.