4 Ps of Brand Endorsements to Make the FTC Happy

FTC logoIt would seem that “tell the truth” would be a simple rule for online marketers and their friends to follow, but the Federal Trade Commission finds it has to elaborate for brand endorsers. And John C. Norling, an attorney from Phoenix-based Jennings, Strouss & Salmon, elaborates on those explanations.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.