4 Old-School Direct Mail Tactics That Still Work

Here at Target Marketing, we talk a lot about how direct mail is coming back, thanks, in part to new technologies and print techniques that make it more personalized, relevant, and valuable to the customer than ever before.

I’m a big believer in all of these developments. I’m convinced that they are critical to engaging newer, younger audiences in really interesting ways.

But at the same time, I have to marvel at how some formats that have been around for decades, and were once much more commonplace, still show up in the mail I review for Who’s

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