4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

A little branded silliness goes a long way

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Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you’re not alone.

According to agency R/GA, the Snapchat lens it developed for the polarizing footwear brand was used by more than 4 million people in its first week. And yes, that’s 4 million unique users, not just four superfans posting a million selfies each.

The branded Snapchat lens, which launched April 9 with paid media support from agency McKinney, uses AR to digitally place a large Crocs Classic Clog over a Snapchat user’s head, with your face sticking out through the ankle hole.



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