4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

A little branded silliness goes a long way

The lens, which lets you put a Crocs Classic Clog on your head, has been a hit. Crocs

Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you’re not alone.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."