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The company’s Stories advertiser total topped 3 million last May.
The social network also highlighted recent Stories campaigns by two brands.
Direct-to-consumer brand Grove Collaborative—which makes eco-friendly household products in areas including cleaning, personal care, babies, kids and pets—created full-screen vertical video ads for immersive mobile viewing.
Facebook said the style of the videos was “personal and casual,” making it seem like actual customers were sharing videos of Grove Collaborative products being used in their homes, adding that viewers were able to swipe up to access the company’s online store.