4 Lessons From Thrillist Media Group's Success in Both Content and Commerce

Advice-focused publisher is preparing to launch an agency

When it comes to men's lifestyle content online, Thrillist Media Group believes it has the market covered. Its sites—food, drink and travel-focused Thrillist; technology- and lifestyle-based Supercompressor; and men's fashion portal JackThreads—tallied a combined 14 million monthly uniques in January.