4 Keys to Effective Performance Marketing in 2021

What to do to strengthen brands in the pandemic environment


Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021.

So said Donna Robinson, CEO of performance marketing agency Collective Measures, which itself transitioned through a rebrand in 2020.

“Buzzwords like ‘key learnings’ and the ‘quick pivot’ took on a new, heightened meaning in 2020,” she said. “These steps were critical for agencies, brands and media platforms alike to stay afloat amidst the many curveballs that came with a global pandemic.

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