The Big Game

4 Brands on Whether Their Past Super Bowl Ads Were Worth the Cost

Brands see social lift and a boost in traffic

It's A 10 Haircare had its best sales day ever after airing a Super Bowl ad. It's a 10 Hair Care

By Ann-Marie Alcántara

February 1, 2018

Super Bowl ads: they go viral, they make us laugh, they win Emmys. 

Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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