Super Bowl ads: they go viral, they make us laugh, they win Emmys.
Brands shell out $5 million for 30 seconds of fame, if not glory. So of course there’s value in a Super Bowl slot, right? There has to be. Why would a company spend all the time and effort and money if they couldn’t show an uptick in sales? Sure, for some brands, a commercial won’t lead to an automatic spike in sales, but the promise is there for a future sale.
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