4 Brands on Whether Their Past Super Bowl Ads Were Worth the Cost

Brands see social lift and a boost in traffic

It's A 10 Haircare had its best sales day ever after airing a Super Bowl ad. It's a 10 Hair Care

Super Bowl ads: they go viral, they make us laugh, they win Emmys. 

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.