4 Big GDPR Concerns for Brands, Agencies and Vendors

The clock is ticking on Europe’s landmark privacy legislation

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Europe’s General Data Protection Regulation (GDPR) has been compared to Y2K, the millennium software bug that caused unnecessary panic about computers crashing—not to mention planes falling out of the sky—before midnight struck on New Year’s Eve in the year 2000. But it’s not much like Y2K at all; conversely, it deserves all the buzz it’s garnering.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...