4 Best Practices for Brands Partnering With Short-Form Content Creators

The new generation of creators wields more power than its blogging predecessors, since personalities – not publishers or brands – dominate emerging mobile-social spaces like Snapchat, YouTube, Vine, Pinterest and Instagram.

Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of their time: that is, on smartphones and within mobile apps.