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Violating consumer intent may not be the desire among marketers whose ads are doing end-runs around adblockers, but the reality is 30.5 percent of the Alexa top 10,000 sites are thwarting adblockers to ensure visitors see those advertisements.
Marketers who check the sites on which they advertise may not be able to discern which ones are showing their ads to unwilling consumers, says recent research summarized